Hüfi Beer
Commissioned to develop a Light Beer to compete in this ever growing but competitive sector. The packaging was designed to capture the freshness and coolness of the Alps along with the colour palette of blue and red that reflect the Swiss heritage. The silver rings provide a visually interesting background for the Hüfi logo and give maximum standout on the shelf.
In 2014 we were commissioned by our client Comans Wholesale to develop a Light Beer to compete in this ever growing but competitive sector.
In creating the brand, our name selection was crucial especially with the explosion of craft beers, which we deliberately stayed away from. After extensive research, we selected Hüfi, named after the Hüfi Glacier which is located in the Swiss Alps and measures over 7 km long. This became the inspiration for both the packaging and the brand communication.
The packaging was designed to capture the freshness and coolness of the Alps along with the colour palette of blue and red that reflect the Swiss heritage. The silver rings provide a visually interesting background for the Hüfi logo and give maximum standout on the shelf.
